via USA Today Tech by Jefferson Graham
Posting comments about TV shows on Twitter, Facebook and other social platforms grew 146% from April 2011 to April 2012, says Mark Ghuneim, CEO of Trendrr, which tracks social-media trends in television. “If you had to hire a marketing company to get 1 million people to talk about your show, I don’t know what it would cost,” he says. “Here it happens organically.”