Discovery is a slippery model to build on. Discovery should be a natural, organic by-product of your eco-system.
TVGuide.com’s Christy Tanner released a new survey at the TVnext Summit today which looks at the age-old question, does social media drive ratings? According to a survey of TVGuide.com users, it does: 17 percent of respondents say they have started to watch a show and 31 percent say they have continued to watch a show because of a social impression. And 71% of TVGuide.com’s respondents say they’ve seen social messages about TV shows.