via WindMill Marketing by Chris Treadaway

…And according to Mashable, it (Facebook) had roughly an 8-to-1 advantage over Twitter in terms ofOscar 2013 social interactions.  So why is Twitter the alleged #1 social network for live events?  A few reasons:

  1. Edgerank — News Feed real estate is and remains to be cherished by Facebook Users.
  2. Shelf life of a Tweet vs. Facebook Status Update — Tweets come & go during live events. Wait a second, and your screen is replaced with another dozen tweets or more depending on how many people you follow.
  3. Virality — Say something clever on Twitter, and millions of people might be exposed to it.  That isn’t really possible on Facebook.
  4. Discoverability — Social chatter takes place on Facebook, but is happening on Users’ Profiles, Pages, and to a lesser extent in Groups. Twitter’s simplicity makes the chatter there appear to be more “alive”.
  5. Decorum — Facebook has emerged as the place for being careful about what you share. It has become our lifestream, a record of our lives.  Twitter on the other hand is the record of our reactions. Twitter is where you let loose.

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