The folks at Lost Remote are on it again. More fuel that validates our theories.
- 6 of the 10 said they experienced “social disruption” in engaging with a second-screen app during the game, including negative reception from others in the room.
- 4 of the 10 said the second-screen ad experience distracted from the primary TV spot
- 7 of the 10 said they had trouble getting the apps to work properly, including “poor content recognition, loud group conversations and a general confusion as to what ads actually held synced capabilities.”
- But… 8 in 10 said they derived value from the second-screen content experiences. “There was also a widespread acceptance and deeper engagement found for ads that rewarded their viewers with specific incentives.”