via Forbes by John Furrier
Coca-Cola and Proctor & Gamble are the leading bell weather and market indicators in the advertising business. So when I saw a Coke press release with a SF based startup thismoment.com - a company that I’m following – the news caught my attention big time. Coke announced the Coca-Cola TV Project with entertainment including Paul McCartney engaging directly to users with social media infrastructure and big data. Similarly, Procter & Gamble recently launched their Olympics campaign“Thank You Mom” in time for Mother’s Day and it creatively profiles Olympic hopefuls from childhood to the medal podium at the Olympics.