via Lost Remote by Natan Edelsburg
This network proprietary app has a better chance to survive than most because it will be paired with a ton of exclusive live TV events. Yet is there enough exclusive engagement experiences to draw users from twitter, texting or the dozens of other Social TV apps? The potential is there, but I continue to believe users will want one single agnostic home for all of their Social TV engagement. The network apps would then be positioned to feed in to this neutral platform and simplify the disparity and huge number of proprietary options. Create an experience for the user as simple as turning on their TV and you have the potential for mass adoption.