via The Toad Stool by Alan Wolk of KitDigital
That’s the thing about chat: there are events where we want to spend the entire time talking exclusively about what is happening onscreen: football games, political debates, reality game show finales. But those are the exception, not the rule. During active viewing we’re far more likely to give our undivided attention to what’s happening on the screen, to the point of letting phone calls go unanswered. During passive viewing, there’s not a whole lot of incentive to spend a time talking about a program we’re only casually watching.
This is an interesting take and one many in the Social TV sector are betting on. There is definitely a market for a great Social EPG, but this still ignores the lack of a place for actual, meaningful conversations around content. The type of conversation that users currently have to turn to sms and twitter for, which cannot be accurately measured by any social tv analytics companies.