well thought “basics” on Social TV from somebody in the PR world.
from Heather Whaling
As I put my “PR hat” back on, I am blown away by the enormous potential for brands to utilize these conversations. Unfortunately, I haven’t seen a lot of good examples. Here are a few things to remember as you begin to brainstorm way to get your brand involved in the Social TV space.
- Remember social is a party. Be a part of the conversation, but don’t dominate it.
- Give viewers something they can’t get anywhere else. Whether it’s a product giveaway, exclusive content, featuring a user’s tweet on your Twitter brand page or traditional website – make it memorable and talkable.
- Make sure the show supports your target. This may seem elementary, but it’s always worth reaffirming.