“A new Google study on multiscreen consumer behavior finds that 77% of viewers watch television with another device in hand. Additionally, “in many cases people search on their devices, inspired by what they see on TV,” reports Google in a blog post about the study. Now compound this with other findings from the study, such as 80% of searches on smartphones are “spur-of-the-moment,” and 44% of those searches are goal-oriented, and you can see why Google says businesses should be present and optimized across multiple screens.”