Yesterday I attended the Social Media Week NY panel: The Dawn of Companion TV featuring Alex Iskold of Get Glue, Thom Thai of Bluefin Labs, Scott Rosenberg of Umami, Lisa Hsia of Bravo and Sabrina Caluori of HBO.
If you are busy and want the micro recap, here it is:
“I am fumbling around looking for the iBubblr experience" - Everyone on the panel.
If you care for more detail, here are my notes:
Tom Thai (Bluefin)
- Super Bowl social media comments were up 600% and the Grammys up 2000% over ‘11
- Much of mainstream episodal TV is up between 300% - 600% over ‘11
- Twitter users up 26% and Facebook 13% over ‘10
- 63% of Gen Xers use secondary device while watching TV, 74% Gen Yers
- Twitter deserves the credit
- No direct correlation between social and Neilson has been established
Subrina Calouri (HBO)
- The Social TV user experience is new “Nobody’s figured it out yet”
- Networks and Advertisers looking for “real conversation layer”
- Talent draws eyeballs to the second screen
Alex Iskold (Get Glue)
- TV programming is in a “Golden Era” (the only thing we agree on)
- GG is looking to build conversations around Check-Ins
- GG has 400 million data points currently
- “People can’t process all the tweets happening”
- GG trying to filter uninteresting content using math
- “heavy couponing” is key to monetization???
- Biggest issue they face is with the product itself. (design / UX)
Scott Rosenberg (Umami)
- “We are having a hard time geting people to adapt”
- Slideshows are Umami companion content
Lisa Hsia (Bravo)
- Social TV is “turbo charging everything”
- Don’t confuse volume with engagement.
- Social pushed viewers to web series.
- Bravo contractually obligates talent to tweet
- “social analytics still need a lot of work”
- Bravo is willing to expirement with transmedia
- $12 Billion Social TV market in 2020 possible. (Jack Myers EST)
- Show Runners are new “Social Media Stars / Celebrities”