Fred Graver Chloe Sladden and Ali Rowghani on Twitter’s mission to woo stars networks and advertisers—and transform the company into an IPOworthy…
Twitter IPO S-1 takeaways for the social TV industry
Nielsen Twitter TV Ratings reveal the Twitter audience for an average TV episode is 50 times larger than the number of people who are generating the Tweets.
Twitter is losing money and is much smaller than Facebook, so new technology is more important than ever.
Nielsen’s ranking of television programs with the greatest reach on Twitter provide new details on the number of tweets about TV shows and the size of the audience that sees them.
Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
Social TV campaigns involve using social media to amplify the billions of dollars spent every year on TV advertising.
Facebook Inc (NASDAQ:FB) is much larger than Twitter Inc with 1.15 billion and 200 million above monthly users respectively. Facebook claimed that AMC’s hot “Breaking Bad” finale was hit across
Facebook showcases big ‘Breaking Bad’ numbers as it courts TV industry
Mondelez marketing executive B. Bonin Bough said Tuesday he no longer wants his brands to invest in building websites that are not optimized for mobile.