The Ways Social TV Can Deliver Value to Marketers Beyond Just Audience Levels

via BruceGoerlich.com

…Stickiness equals engagement. And engagement delivers more impact for advertisers. Stickiness is a measurement of time spent viewing. The value of time spent viewing a program for an advertiser is that the more time a person chooses to spend with the program, the more impactful the ads are in that program (see footnote for more on this). Because the Stickiness Index is based on time spent, and the range of most programs is up to 180 minutes, its indices do not go beyond that…

Some meaningful analysis here, worth a read and look at companion data from Bluefin.

How real-time brands adapt to the moment on Twitter

via Twitter Advertising Blog

The Two Biggest Hurdles Social TV Still Needs to Overcome

via Ad Age - Q&A w/ Evan Silverman, SVP-Digital Media at A&E Networks and Jeanine Poggi

I’m excited to hear Mr Silverman’s take at the SESTV Conference in LA.

Steve Jobs. Feb 24, 1955 - Oct 5, 2011

"It’s in Apple’s DNA that technology alone is not enough, it’s technology married with liberal arts, technology married with humanities, that yields a result that makes our hearts sing." - SJ

Denver Presidential Debate: Twitter Jumps the Shark During Debate

via POLITICO by Patrick Gavin

"…As a result, Twitter saw its share of useful nuggets, but also a new low in the area of banal coverage. Nothing, it seemed, was too mundane to chime in on. To some, it will be seen as part of the kaleidoscope that paints a news portrait more colorful than ever previously possible. To others, however, it will be seen as a reason to conclude that sometimes less is more…"

What if Social TV Is Less Social Than We Think?

via All Things D by Peter Kafka 

An interesting take on some of the Get Glue numbers by Mr Kafka. I think he is right on. I do think that the majority of “social tv behavior” is so splintered between SMS, Twitter, FB and some of the small niche’ players, that the market is no where close to it’s water level.  Talking and sharing about TV is a behavior as big as TV watching, it just hasn’t found it’s digital home yet.

iBubblr is Proud to Offer Our First Public Preview at the Ad Age Social Engagement / Social TV Conference in LA

We hope to see you in LA!

Facebook's First Branded Ad. ( Wieden & Kennedy )

via Ad Age by Cotton Delo

Directed by Alejandro Gonzalez (Amores Perros, Babel) -

Slick, heavy handed, expensive and good. I like this spot.

Social is the New SEO

via ChristopherPenn.com

Important data starting to show in the shift of social’s importance in search.

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

—

Charles Darwin

B. Bonin Bough brought this up during the Under the Influence Summit last night, and asked everyone to think of “species” as their own company or brand. Powerful stuff.