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The World Wide Watercooler (Social Media Transforms TV)

via AdWeek by Sharon M. Goldman

TV watching is quickly becoming an “active” pastime, as viewers—particularly those who think of themselves as the biggest fans of a show—are engaging with each other over social media while they’re watching a show. They’re tweeting comments, chatting with friends on fan sites, answering polls, playing show-­related games or checking in to tell their friends what they’re watching. Social interaction has long been a part of the television experience, but today’s watercooler discussions are happening in real time as smartphones, tablets and laptops have become “second screens” with dedicated apps that encourage interaction.

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via Bluefin Labs Blog
Surprises me that the DNC was actually that high last night. A good sign for the growing diversity in Social TV users and behaviors. 

via Bluefin Labs Blog

Surprises me that the DNC was actually that high last night. A good sign for the growing diversity in Social TV users and behaviors. 

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It’s gonna be a fun fall in the Social TV sector. Just sayin’.

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